When we think about Estate Agents, we tend to assume this is a relatively new type of business, but we would be wrong. The surveying, valuation and selling of property have been an established sector for hundreds of years.
The subject of this case study, R.K. Lucas & Son, is amongst the oldest established firms of Surveyors, Valuers, Auctioneers and Estate Agents in Wales, with the firm traced back to 1789. The roots of the business extend even further back to the 15th and 16th Centuries.
R.K. Lucas & Son provides a full range of professional property services across Pembrokeshire, with offices in the county town of Haverfordwest and the coastal town of Milford Haven.
Milford Haven office refresh prompts LED window display upgrade
In the heart of the port town of Milford Haven, R.K. Lucas's office has a prime location on Charles Street. The office had been revamped inside and out, with new branding and a bright, fresh exterior repaint and new signage.
The management team headed by Director Michael Woods decided to upgrade the Estate Agency window display card system to complement the office revamp. After an online search and initial enquiry, iSpi Trade offered the best solution at the best price.
After discussing the sizes of the windows and the number of properties expected to be displayed, iSpi Trade suggested a mix of A4 and A3 double-sided LED window poster holders to maximise the visible area and allow prospective buyers and renters to view the property selection from the outside and inside.
Effective LED window display to maximise kerb appeal
The images in this case study demonstrate the importance of correctly measuring and planning your Estate Agent and Letting Agency window layout to create an effective display.
All windows use A4 portrait LED window pockets, with both main windows incorporating A3 landscape LED window displays used to showcase featured properties.
"iSpi Trade doesn't just sell products; we work with our customers to ensure they have the right solution which fits their needs and adds value to the services they provide. It was a pleasure working with R.K. Lucas to create a highly effective window display."
Stephen Ferrie, Director, iSpi Trade
Using A3 landscape window displays with additional photographs and location maps enhance the property's kerb appeal and generate more enquiries. The use of backlit paper with the LED is highly effective in low light, especially after dark, allowing you to generate interest 24-7.
Since completing the Milford Haven office, R.K. Lucas is now in the process of fitting new LED window displays for their Haverfordwest office, again supplied by iSpi Trade.
"When we started to look at new LED window displays for our Milford Haven office, we found iSpi Trade online. Their friendly and informative approach to finding the right solution for us was a breath of fresh air. We went straight to iSpi Trade as soon as we decided to change the Haverfordwest office, starting with the LED light pockets. As you can see from the photographs, we made the right choice, and even customers have commented on how good the windows look."
Michael Woods, Director, R.K. Lucas